We Eat Impossible For Breakfast

curious. retro. impossible.

As part of a collaborative Curiosity Advertising project to introduce our new internal values, I was asked to illustrate this phrase in a style of my choosing. I chose to create a retro-inspired character and pair it with cheery, energetic type.
 
 
As part of the project, the value illustrations were used on embossed notebooks gifted to employees and clients.