tabs for PLAE shoes

One truly unique feature of PLAE kids shoes is the interchangeable tab system that empowers kids to customize their look and express their own unique style. Matching is for grown-ups! Below are some of the tabs I designed for sale and marketing promotions.

"Ghostly"—Halloween 2016

"Remote Controls"—Father's Day 2016


"Reindeer Games" + "Mod Mittens"—Holiday 2016

For holidays, PLAE often put the tab designs up for a vote amongst their "insider" group of loyal customers. For example, Valentine's Day, below, for which I designed four themed designs with one emerging as the winner for our Valentine's promotion.