tabs for PLAE shoes
One truly unique feature of PLAE kids shoes is the interchangeable tab system that empowers kids to customize their look and express their own unique style. Matching is for grown-ups! Below are some of the tabs I designed for sale and marketing promotions.
"Remote Controls"—Father's Day 2016
"Reindeer Games" + "Mod Mittens"—Holiday 2016
For holidays, PLAE often put the tab designs up for a vote amongst their "insider" group of loyal customers. For example, Valentine's Day, below, for which I designed four themed designs with one emerging as the winner for our Valentine's promotion.