innovative. engaging. fun!
PLAE is a next-gen lifestyle brand that believes all kids deserve high-quality, exceptionally-designed shoes that delight and empower them. The spirit of PLAE is the big kid inside all of us, breaking the rules, forging a bold path, and asking, "What if?"
In my roles as digital marketing manager and designer, I planned and executed campaigns and brand materials in a small, scrappy marketing team. I also created tab designs...check 'em out here!
SS17 collection launch, landing page + lookbook
This season was inspired by the concept of yin and yang and how kids navigate a world of opposites.
For the collection landing page, I created the layout and copy content, and custom-coded for a fully responsive experience. Click to see full length, or view the live version. The lookbook was a collaboration with a fellow designer.