Process: The Christ Hospital Health Network
As part of a highly competitive regional healthcare market, The Christ Hospital Health Network challenged us to create a breakthrough creative campaign that would stand out and connect with consumers. In addition to the chosen "For Your Pursuit" campaign, we created two campaigns that bring to life the exemplary care and warm personality of The Christ Hospital in unique ways.
Concept 1: "Prepared For You"
Concept write-up:We live in a world where everything is tailored to fit the needs of the individual. Everything except the important things, like hospitals, but The Christ Hospital is changing that. In our 125 years, we’ve learned that the person you are is the patient you will be. If you’re talkative in your everyday life, you’ll want someone to talk to; if you get cold easily, you’ll need extra blankets; if you don’t want to think about hospitals, you won’t have to. You deserve to be you, whether you’re inside Christ Hospital or not. So even though we may have never met, we’re prepared for you.
Mood board & campaign board* :
*For this process, I created a more abstract mood board to guide the future brand feeling/tone as a whole, and a campaign board to provide more distinct visual cues to guide the campaign design.
Print ad concepts:
Concept 2: "#1 in Wow"
Think about the last time you felt joy that you just couldn’t contain—the last time something took your breath away. Now, think about the last time you felt that way about healthcare. Never? That’s only because you’ve never been to The Christ Hospital. Our commitment to making sure every patient has an extraordinary experience is giving people a reason to get genuinely excited about healthcare. Every second, we’re working to develop new things for you to love. Come see what we’ll do to wow you today. Just one thing: If you’re wearing socks you’ll want to hold on to them, because we’re going to knock them off.
Mood board & campaign board:
Print ad concepts: