beer personality illustrations

Based on a set of beer drinking profiles created for a small survey, I created icons to match each result.

SIMPLE drinkers

stick to major domestic brands, often drink habitually, and generally don’t care. They’re just drinking.


are the beer geeks, and know everything technical behind the beer and how it should be enjoyed

AESTHETIC drinkers

focus on the sensual experience, prefer drinking from a clear glass, and have a passion for presentation

PRACTICAL drinkers

have habits that are circumstantial, are usually satisfied with whatever is provided, but may have specific preferences


are true beer lovers, experimenters,
and passionate connoisseurs

NATURAL drinkers

care about all things eco-friendly, want natural and organic products, and buy from sustainable brewers and distributers